Burdine is a cunning, bossy and self-centered woman who only cares about achieving her goal in having a successful business. She has two assistants, Kirstee and Kaycee a.k.a. the Tweevils, whom she constantly orders around and rely on. (Reference link: Burdine Maxwell) So now that we have the basics about her, covered. Let's jump to the pool of mysteries surrounding her identity.
As you all know by now, and obviously, Burdine loves the color pink, so much that she would fight for it and would often find herself blurting out her famous expression, "Mother of Pink!" She would also often boast that she is "The Founder, President, Editor in chief of your thing magazine and the reigning Queen of Fashion." Well, we all know someone familiar who has a lot in common with Burdine. She who is also famous and has been reigned as the Queen of fashion and is always in a mood for Pink.
That's right, it's Barbie! Although this is still a theory, let's sum up everything we know about these two. So they both love pink, they're famous, they're both into fashion, they are both managing a fashion magazine (Well, with Barbie's many titles and jobs, I doubt managing a fashion magazine isn't one of them.) and most of all...
They both have the same BM initials!
In that episode, it was Barbie's birthday and everybody has been wondering about her age. She was about to tell everyone how old she is but then the vacuum interrupts the conversation where nobody was able to hear it.
While on the other hand, Burdine Maxwell has also revealed her age in the episode "Crush in a rush part 2" Where in, Burdine was flirting with somebody online and when the guy told her his age, Burdine felt like she needed to tell her age too. She slipped out typing her real age but then decided to change it to a lie pretending to be as young as the guy she was flirting with.
So if we calculate Barbie's age starting with what Nikki said, "Barbie was a Doctor and you gotta go to school for at least eleven years for that." and Teresa's statement, "She ran for President, and you gotta' be at least thirty five, so that means she's-- wait lemme' see, plus four carry the two." Wait what?? So could it be?? Thirty five plus four, means she's already thirty nine years old?! Which means, Burdine Maxwell is younger than Barbie!!! Or-- Burdine could've been Barbie when She was younger. Maybe Burdine was just her screen name for Your Thing Magazine to preserve her privacy but then, that would contradict the fact on how much she boasts about her titles to almost everybody.
Maybe something else happened that made her hide her true identity. Like maybe something humiliating that caused her to change her name. Maybe something like fame, happened. She wasn't famous anymore. But then that wouldn't explain as to why she's still running a magazine and desperate to become famous.
Maybe Barbie wasn't really nice after all. Maybe she's like Regina George of The Mean Girls and people found out about her true nature so they started backing away from Barbie and that was the start of her career's downfall which made her changed her name to Burdine. But! ofcourse, there's always a "But". How come Barbie still has friends on the episode of "Gifts, Goofs, Galore"? My guess is, she took a hiding and only her friends could understand her at that time, but then before that, she had already made her second persona as Burdine Maxwell and made Your Thing Magazine at the age of thirty one. Which means, she's trying to maintain being famous, because fame is the only thing she knows about life. Even when it means becoming completely somebody else, which made her friends turn away from her because they no longer know her. Which would also explain Burdine's social life now.
But then why did she became that vindictive, mean and ruthless? I guess it's because she's frustrated and pressured with work all the time, after all, dealing with the new famous people like the Bratz ain't easy, and let's not even get started about who they are.
So the next question is...
Who are the Tweevils and why are they so loyal to Burdine? Although they diss her so much, but they never leave and they always follow her ridiculous commands no matter how much they get yelled at and scolded in the end for messing up.
The Tweevils are twins that make fun of almost everyone. (Reference link: Tweevils) Everytime something goes their way, they say, "YEAH!", put their fingers together and booty bump. Even though they were nicknamed the "Tweevils" since they are twins and often act evil, the Tweevils have a nice and caring side that is shown in a few episodes of the Bratz animated series. Their foremost catchphrases are "yeah" and "like" as revealed in the episode "Manicuring Candidate" where the twins were repeating the two words during Chloe's nightmare. The twins are also experts at spying on the Bratz and trying to steal ideas for Your Thing Magazine. It is also shown that they hate their boss, Burdine Maxwell, as Kirstee is always speaking ill behind her back. The tweevils got fired in the episode "A Little Diss, A Little Dat" and gain their job back at the end of the episode. The Tweevils could get along with only Jade and Yasmin.
